Mickey's story starts with a rabbit. Disney Brothers Studio was just another cog in Universal Pictures' animation machine when, in 1927, Walt Disney created a character called Oswald the Lucky Rabbit. With his round, white face, big button nose and floppy black ears, the smiling Oswald was an instant hit and Universal ordered a series of shorts. When Disney met with executives to negotiate another contract in 1928, the rabbit was still riding high and the animator thought he had the upper hand. Instead, the studio told him that it had hired away all of his employeees and retained the rights to Oswald. Univesral offered to keep Disney if he took a lower salary, but he refused. He and Ub Iwerks — the one loyal animator who stayed with Disney Bros. — returned to work and held a series of hair-pulling, late-night brainstorming sessions for Oswald's replacement. They shortened the ears, added some extra padding around the middle, and turned the rabbit into a mouse. Named Mortimer. The moniker didn't last; there are a number of tales attempting to explain how and why — the most popular being that Disney's wife hated the name and suggested its replacement — but soon he was ready for his debut as Mickey.

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